Exhibit features industrial design, architecture, and visual communication from one of Germany’s most renowned design schools
From its existence from 1953 through 1968, the Ulm School of Design in Germany was one of the most important contemporary design academies. It saw itself as an international institution for teaching, research, and development in design. Students from many different countries were drawn to Ulm, attracted by the interdisciplinary aspects of its training program. The special methodology used in Ulm, called the “Ulm Model,” is still internationally influential today in design teaching.
The Yuchengco Museum is hosting Ulmer Modelle | Modelle Nach Ulm (Ulm: Model and Design | Ulm School of Design), an international touring exhibition from Germany that highlights one of the European nation’s most renowned design schools and its effects to the present day. Using photographs, models, graphic works, drafts, products, and videos, the exhibit showcases the results of the school’s work and influence in just 15 years.
The Ulm School of Design was established during the post-World War II period. The school focused on industrial, product, and communications design, and encouraged the development of a democratic consciousness which was to influence design. Products were meant to be as long-lived and functional as possible, acceptable to social and ecological criteria, and take into account changing political conditions and production technologies. The school’s pedagogical concept, the “Ulm Model,” was characterized by interdisciplinary teamwork. The Ulm School of Design played a decisive role in establishing the idea of the professional designer to this day. Examples from design schools in Asia and North and Latin America illustrate the effects of the design methods developed at Ulm.
To complement Ulmer Modelle, the Goethe Institut-Manila is organizing an Art Walk to be led by exhibit curator Daniela Baumann at Yuchengco Museum on October 16, Wednesday, at 5:00 p.m. Baumann will also facilitate a seminar for design students and experts at the School of Design and Arts campus of De La Salle-College of St. Benilde on October 17, Thursday. For details about these activities, contact the Goethe-Institut through 840-5723 to 4 or email [email protected].
The exhibit is presented by the Goethe Institut-Manila and the Institut fur Auslandsbeziehungen e.V. (ifa, the Institute for Foreign Cultural Relations) to mark the 50th anniversary of the Ulm School of Design.
Ulmer Modelle | Modelle Nach Ulm (Ulm: Method and Design | Ulm School of Design) will be on view at Yuchengco Museum from October 15 to November 15, 2013. The museum is located at RCBC Plaza, corner Ayala and Sen. Gil J. Puyat Avenues, Makati. Museum hours are Monday to Saturday, 10 a.m. to 6 p.m. For more information, call (632) 889-1234 or visit www.yuchengcomuseum.org.