Edited by Ben Paul B. Gutierrez
Published by University of the Philippines Press in cooperation with the National Commission for Culture and the Arts, ©2003.
This book contains fifteen case studies that document some of the experiences in the management of artistic enterprises and endeavors in the country. A variety of arts and culture organizations is included, from a restaurant cum gallery to a dance company. All cases were written and classroom-tested by the UP. College of Business Administration faculty and reviewed by its senior faculty.
The cases are organized according to the ten modules designed for the Arts and Culture Management Course of the Institute of Culture and the Arts (ICAM). Aside from the artist- managers and executive directors of arts organizations, business students may also benefit by learning management concepts in the context of arts and culture organizations, thereby promoting arts appreciation.
The editor acknowledges the support of the National Commission for Culture and the Arts and Dr. Jaime C. Laya, its former Chairman of the Board, who initiated the case writing project.
Description: 175 pages : illustrations ; 23 x 15 cm